Happy Dog product world

Happy Dog stands for superior ‘Made in Germany’ quality. Our dog food product lines are especially well-balanced, easily digestible and rich in high-quality animal proteins. All feeds are free from artificial colours, flavours, preservatives and added sugar. The gentle preparation of natural and high-quality raw materials ensures a 100% balanced and species-appropriate diet for your dog. An overview of all our product lines can be found here.

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Meat-based food made from wholesome beef for nature-loving gourmets
Soft training snack for adult dogs up to 10 kg

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Crispy chewing fun for your dog in premium quality from Germany

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Nutrition to promote weight gain and regeneration 

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Vegetarian recipe with rice, peas and turmeric ideal for small dogs

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Nutritious salmon with rabbit make it optimal for skin & coat

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Natural food with highly digestible lamb & rice for small adult dogs

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Wholefood for performance dogs

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Duck and sea fisch with fine chestnuts for sensitive gourmet dogs

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Optimal support for ligaments, tendons and joints

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Complete food for normally active adult dogs from 11kg

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Balanced whole food for large dogs from 26kg

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Easy to digest natural food with lamb & rice for adult dogs

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Soft, vegetarian snack with rice, peas and turmeric

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Gluten-free recipe with lamb, shrimp & calamari

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Reward your dog with lamb meat from Germany, dried with care

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To regulate acute and chronic problems of the gastrointestinal tract

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Boosts your puppy’s immune system

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Very well tolerated complete puppy feed with lamb and rice

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Well tolerated canned food for growing dogs

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Pure lamb highly digestible meat-based food for sensitive gourmets

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Vital nutrients to supplement owner-prepared rations

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Premium dog food for your four-legged friend

A healthy and balanced diet is the basis for a long and active dog’s life. That’s why it’s essential to choose the right food for your dog. Whether you choose a premium dry or a wet food, both of types provide your dog with all the important nutrients he needs. It is often the dog’s personal preference that decides whether a dry food or a premium wet food goes into the bowl. Ultimately, the quality of the food is decisive.

But what is premium?

By premium food we mean a high-quality food that is prepared using only the best ingredients in a gentle manufacturing process. Only natural ingredients are used, preferably from regional cultivation. Another characteristic of high-quality nutrition is a high meat content in the food. Both the selection of our high-quality raw materials and the gentle preparation are carried out in accordance with the highest quality standards. Our commitment to the highest quality pays off, as our customers have made Happy Dog the best dog food brand in Germany.

Dry dog food

The advantage of dry food for your dog is that the teeth are strengthened by the intensive biting and chewing of the dry food croquettes and the teeth are cleaned by the abrasion. In addition, dry food does not spoil as quickly as wet food and is cheaper. However, your dog should always be provided with fresh water when fed with dry food, as only little moisture is absorbed with the dry food. Premium dry food is very high in energy, which is why you should always follow the recommended feeding amount. This can vary depending on the size and activity level of your dog.

Premium wet food

Wet food, as the name suggests, contains much more moisture than dry food. Even when feeding wet food, your dog should always be provided with a water bowl. Especially for dogs that tend to drink too little, feeding wet food can be an advantage because the amount of water they need to drink is reduced due to the high moisture content in wet food. If you feed your dog a combination of dry and wet food, then you use a mixed diet. For example, your dog will be fed dry food in the morning and wet food in the evening. With mixed feeding, the advantages of both feeding methods can be combined.

Whether wet food, dry food or mixed feeding – all these feeding methods are basically suitable for all adult from small to large breeds. If your dog has special requirements for his food, for example because he has a sensitive digestion, suffers from allergies or has a food intolerance, then diet and special foods are more suitable for him.

Grain-free dog food with vegetables

According to our nutritional concept, premium food for puppies, adults or senior contains meat as the most important ingredient, for example chicken, duck, beef or lamb. Fish such as salmon is also used as a protein source for high-quality food. In addition, Happy Dog dog food contains potato or rice as a source of carbohydrates and vegetables, depending on the variety. The tasty food recipes are refined with beneficial herbs. Our Happy Dog wet food cans, which contain valuable meat or fish from only one animal species, are ideal for sensitive dogs, for whom dog food without grain is better tolerated. Happy Dog wet food consists of 100% animal protein and is produced without grain, soy or added sugar.